Christopher Conner //

Design & Motion

Adam Dadswell Magic //

Brand Development & Web Work

Talented magician Adam Dadswell required a fresh graphic identity and a brand new website that would suit his unique and modern take on contemporary magic.

Brand Development

The design direction for the brand was based on Adam's favourite card symbol the diamond. I integrated this shape into the brand by separating the symbol into two separate pieces to represent Adam Dadswell's initials.

The final design evolved from the original idea into a bullet shaped symbol that is intended to give the impression of movement and progression. This idea coincides with Adam's personal motivation of progressing traditional magic and bringing magic to a new generation.

Web Work

Adam Dadswell's original website did not suit his personality as a magician and his modern take on magic in the right visual manner. The solution was to create and develop a bespoke website with a clean and simple design, featuring beautiful modern photography that would give viewers the right visual impression.

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